Spectas was asked to create an impactful and easily updatable display for the launch of Titleist’s 917 Driver. Our team objective was to showcase the beauty and craftsmanship of the award-winning driver. At the outset of the project I was tasked with developing an economical display base capable of holding the driver fully exposed with the head toward the consumer for easy access. Through iterative prototyping and testing I arrived at an innovative solution that met the client’s criteria with consideration for user ergonomics and tactile response.
